Will leads the growth of Taking Root’s impact, working with our buyer, reforestation and funding partners to grow more trees with more farmers. He has a background in scaling technology and environmental solutions. Will led the marketing function at Concentra Analytics, worked as a sustainability consultant with Systemiq and has supported the growth of some the largest smallholder forest carbon projects in the world. He holds a Degree in Social Sciences from Cambridge University and is a member of the On Purpose leadership program.